|
News & Press Releases
< Back to News & Press Releases
Royal Visit
In pursuance of our sales drive, we were at the palace of the Olota of Ota to formally introduce our brands. The objective of this visit was to generate awareness within our immediate environment by recognizing the authority and sensibilities of the customers in our catchments areas. The outing was very successful as we were able to generate a positive buzz within the town. We hope to latch unto this success in building a good image and patronage for our brands.
The above activity was followed up with our participation at the Isese Day at the Ota Olota's palace.
TABLE TOP VENDORS OUTREACH
In pursuance of our sales drive, we were at the meeting of the Association of tabletop vendors in Ota and IFO where we used the opportunity to introduce our brands to the group. We were well received and the members made reasonable purchases. Taste samplings were carried out at both meetings. The traders assured us of regular patronage both at their meetings and in their respective business places. The Table Top Vendors Outreach has now become a regular feature of our sales inputs.
OPERATION LOCUST INVASION
In pursuance of our sales drive, we commenced the Operation Locust Invasion as approved on the 17th of August 2009. A team of 10 Male & 10 Female locusts with branded Face Caps & T-Shirts were spread out into pre assigned territories along with a Band Brigade to create the necessary decibel level for the Brands as also sell in to retail outlets so as to not create awareness & buzz for the brands, but also attain width of distribution.
Participated in the Osun Oshogbo Festival which took place in August. Our strategy was to address the show thru the apparatus of the Odua People's Congress (Gani Adams Faction). This group plays a dominant role in the festival activities. We provided them with T-shirts, Face caps, and generous samples of all our brands. We also gave samples of Seaking Schnapps, to the Ataoja Oshogbo, Oba Oyewole Matani 11.
40 consumer contacts conducted in various sales territories till date starting July'09. The exercise is aimed at lowering barrier to trial by inducing trials with Taste Sampling & encouraging purchases with added value of winning a T-Shirt, Cap, Umbrella, Free Drink etc. The exercise has generated an excellent response with more than 2000 consumers winning various gift items.
|
